Adrian Gonzalez has had a long and distinguished career as an All Star first baseman for the L.A. Dodgers and Boston Red Sox. Now he's taking a swing at another kind of game, creating fan-friendly custom apps that connect (for now) baseball stars and their fans directly, instead of through social media or their teams' online presences. PopFly XP is debuting apps for Gonzalez and former Dodgers' teammate Justin Turner, trying to create new ways for baseball stars to connect, sell custom merchandise and build new kinds of businesses. I talk with Gonzalez and PopFly's CEO, former Dodger partnerships executive Jesse Nunez, about what they're trying to accomplish.